Things Learned from the Gen W Survey 2

Some of you may remember a few months back I asked folks to take a quick survey to gauge whether I was on the right track with my entrepreneurial goal: Generation Wealthy (Gen W).  First off, thank you!  Because of those of you who took the survey, or passed the link along, I was able to get a total of 86 responses in a relatively short timeframe!

A few of many findings were:

  • When respondents have questions regarding money, they got to:

1. Parents (77%)

2. Friends (42%)

3. YouTube (11%)

  • The feature respondents are most excited about are the short, simple videos about money.
  • Most of the open response questions were regarding budgeting, investing and curbing the need to impulse shop.

This tells me that:Gen W Survey

  • It’s not a waste of time to market Gen W to parents in addition to teens and young adults.  Parents can spread the word just as easily as the target audience can.
  • Focus on the videos and the content first!  Gen W will have all sorts of cool features (personal dashboard, downloadable resources, open forums and groups…all FREE) but when it comes down to it, I need to put the most focus on the actual videos.
  • People really want to master budgeting, investing, and the urge to impulse shop.  This gives me a good guide on the types of videos I should be releasing first  in hopes to give the people want they want a little more immediately.

So…..what happens from here?

The biggest challenges I’m finding right now are time and my camera anxiety.  Time is an easy one to tackle; I’m always tired at the end of the day so I need to rethink my daily schedule and stick to working on Gen W in the mornings before work and on the weekends.  Lately I haven’t been the best at getting up and getting things done like I used to.

The camera anxiety is a little harder, BUT I think I can improve my awkward on camera appearance by practicing my scripts before filming them.  To date, I’ve filmed four videos, and I’ve noticed the more I do retakes, the better and more natural I get.  So, rather than just reading them prior to recording, I’m going to do my best to practice each script out loud in the morning before work (shouldn’t take anymore than 15 minutes) and by the time Saturday comes (my filming day) I should be comfortable with the content to where I don’t look foolish.

Of course, I’m going to start this new process, this week.  So for the videos that I’ve already filmed and I look super awkward…my apologies in advance. :-)

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